Based in São Paulo
Curently @Grey Br
matheuscleim1@gmail.com
RECOGNITIONS
Clio Sports
1x Shortlist | Guaranteed Sponsorship
One Show Young Ones
1x Merit | Duo ReXPawn
New York Festivals
1x Finalist | Duo ReXPawn
Based in São Paulo
Curently @Grey Br
matheuscleim1@gmail.com
RECOGNITIONS
Clio Sports
1x Shortlist | Guaranteed Sponsorship
One Show Young Ones
1x Merit | Duo ReXPawn
New York Festivals
1x Finalist | Duo ReXPawn
The audience for the Paralympics is much smaller than for the Olympic Games, and many prejudices and stereotypes persist in relation to Paralympic athletes. To bring the attention this issue deserves, Havaianas presents: Seu Ímpar Perfeito. A special edition to revolutionize the way people with disabilities buy their footwear.
Havaianas Seu Ímpar Perfeito. We chose a side so everyone can choose theirs.
With a 360° campaign, we promoted the new edition both online and offline, while also sparking conversations about the issue.
But this initiative goes beyond Havaianas. Our greater goal is to shed light on this issue and encourage the approval of Bill 485/24,
currently in progress in the brazilian House of Representatives.
currently in progress in the brazilian House of Representatives.
Art Direction: Matheus Andrade & Peter Pallavidino
Copywriting: Gabriel Sanchez
Creative Director: Nayla Alana